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"I dream, I test my dreams against my beliefs, I dare to take risks, and I execute my vision to make those dreams come true." -Walt Disney. Walt Disney's dreams, beliefs, and daring gave birth to captivating characters, thrilling theme park attractions, and breathtaking tales that have inspired the imaginations of generations of children and adults. Disney also launched an entertainment and marketing empire whose influence is felt around the world, and whose success provides a model of business excellence that can guide any company. Each principle is then examined in detail by illustrating the principle at work at Disney as well as at other successful companies.
Capodagli and Jackson have spent their careers studying Disney and teaching this unique management method to others. As consultants to companies ranging from Illinois Power to Bristol-Myers Squibb and Whirlpool, they have used the Disney principles again and again, and have seen them yield startling performance improvements. They have distilled this wisdom in THE DISNEY WAY. In this book, you'll learn how to: Give every member of your organization the chance to dream, and tap into the creativity those dreams embody; Treat your customers like guests; Build long-term relationships with key suppliers and partners; Dare to take calculated risks in order to bring innovative ideas to fruition; Align long-term vision with short-term execution. And more. No fairy dust. No magic wands. No wishing on a star. Just sound, effective management principles that stem from Walt Disney's values, vision, and philosophy. Lists of questions to ask and actions to take, along with real-life examples, will help you adapt the Disney Way to suit your company's needs. From the hiring and training of employees to the realization of a creative concept to exceptional customer service, every aspect of the Walt Disney Company is linked to Walt Disney's vision.
- Sales Rank: #820978 in Books
- Published on: 1998-12-31
- Original language: English
- Number of items: 1
- Dimensions: 9.20" h x .90" w x 6.10" l,
- Binding: Hardcover
- 221 pages
From Booklist
Two years ago, consultant Tom Connellan used Disney as a model in his Inside the Magic Kingdom: Seven Keys to Disney's Success. Whereas Connellan focused on customer service, Capodagli and Jackson hold up Disney as a standard for its management methods and corporate culture. Like Connellan, these two authors are enchanted by the "Disney magic." In neither case did the Walt Disney Company provide sponsorship or even cooperate with the authors. Capodagli and Jackson are consultants who use the Disney model in their work. They have distilled the essence of Disney into the exhortation "Dream! Believe! Dare! Do!" and they identify 10 beliefs that "are at the heart of the Disney methodology." Interwoven throughout their book are examples of how they have successfully applied this credo in their work with other companies. Their primary, recurring illustration is that of their work with a successful restructuring at Whirlpool and the building of its Global No-Frost Team. David Rouse
From the Back Cover
Dream. Believe. Dare. Do.
These are the four pillars upon which the phenomenally successful Walt Disney Company is based. And these are the concepts that can help any business harness the magic of Disney and soar beyond the limits of traditional management. Transfrom your company using the magic of Disney.
"As Bill and Lynn's string of successful clients attest, the principles of good management that form The Disney Way can work their magic on any organization, including yours."From the foreword by Fred Wiersema, Business strategist and coauthor of best-selling The Discipline of Market Leaders
"This book is all about the real magic: simulating and harmonizing the collective energy of your people. What works for the world's most famous mouse can work for you."Kenneth H. Blanchard, best-selling author
About the Author
Bill Capodagli, Managing Partner of Capodagli Jackson Consulting, brings managerial experience at several top consulting firms and graduate-level teaching experience to the firm. He is a popular speaker at both national and international conferences where he teaches audiences to implement the Disney business model.
Lynn Jackson, Bill's partner in Capodagli Jackson Consulting, has an extensive background in organizational development, and has successfully implemented the Disney principles in numerous organizations.
Most helpful customer reviews
4 of 4 people found the following review helpful.
Dream, Believe, Dare, Do!!
By Sharon E. Cathcart
Those four simple words are at the root of the Disney business philosophy, established by Walt himself and carried on by Michael Eisner. I found this book to be both entertaining and informative. The business principles outlined by Capodagli and Jackson seem like simple, common sense - but bear repeating numerous times until more businesses adopt them. Principles like encouraging innovation (and even failure, since you learn how *not* to do something) ... building on the strengths of your employees (development plans instead of demeaning performance appraisals) ... all will make any business work better. I found numerous ideas here that I will be applying in my workplace as well as to my personal life. This is a must-read for any manager who wants to motivate his or her team to really excel -- and for any employee who wants to be his or her personal best.
9 of 11 people found the following review helpful.
The ROI of Magic
By Robert Morris
According to William Capodagli and Lynn Jackson, "This book tells the inside story of just how Disney's success was achieved -- not by epiphanic flashes of creative insight that produced a Pinocchio or a Dumbo, but by the force of a much-considered, carefully wrought process of managing innovation and creativity and by an adherence to a firmly established system of beliefs." In his biography of Walt Disney also published in 2006, Neal Gabler explains that the company's management evolved over time, gradually adjusting to the increasing complexity of its operations that began with shorts, developed into animated feature films, and then added the first theme park prior to Disney's death. Its subsequent growth helps to explain many of the management systems that Capodagli and Jackson describe but it is also worth noting four themes continue to serve as "pillars": Dream, Believe, Dare, Do.
The material is organized within 11 chapters, followed by an Epilogue in which the authors observe that the integration and interplay between and among the ten principles they have examined can be of substantial benefit to other companies. The "Dream, Believe, Dare, and Do Process" does indeed have all manner of potential applications for companies in industries wholly unrelated to entertainment. There must be dreams to believe in and courage to pursue those dreams. Those who share my high regard for this book are urged to check out Warren Bennis and Patricia Ward Biederman's Organizing Genius, one of whose chapters focuses on the Disney animation team that produced classic films such as Snow White and the Seven Dwarfs, Bambi, and Pinocchio.
I realize that the Disney organization has become a vast global network of several "magic kingdoms" but the ten core principles continue to serve as its foundation:
1. Give every member of your organization a chance to dream, and to tap into the creativity those dreams evoke and nourish. '
2. Stand firm on your beliefs and principles. '
3. Treat your customers like guests. '
4. Support, empower, and reward employees. '
5. Build long-term relationships with key suppliers and partners. '
6- Dare to take calculated risks in order to bring innovative ideas to fruition. '
7. Train extensively and constantly to nurture and strengthen the company's culture. '
8. Align long-term vision with short-term execution of what achieves that vision. '
9. Take full advantage of storyboarding techniques during brainstorming sessions to generate ideas that answer questions and solve problems. '
10. Pay very close attention to every detail.
However vast and diversified the Disney organization is today, all of these core principles are relevant to almost any other organization, whatever its size and nature may be. Those who share my high regard for this book are urged to read the aforementioned biography of Walk Disney as well as Capodagli and Jackson's Innovate the Pixar Way.
6 of 7 people found the following review helpful.
Dream, Believe, Dare, Do!!
By Hollywood711
Those four simple words are at the root of the Disney business philosophy, established by Walt himself and carried on by Michael Eisner. I found this book to be both entertaining and informative. The business principles outlined by Capodagli and Jackson seem like simple, common sense - but bear repeating numerous times until more businesses adopt them. Principles like encouraging innovation and even failure, since you learn how *not* to do something...building on the strengths of your employees (development plans instead of demeaning performance appraisals) ... all will make any business work better. I found numerous ideas here that I will be applying in my workplace as well as to my personal life. This is a must-read for any manager who wants to motivate his or her team to really excel - and for any employee who wants to be his or her personal best.
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