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This text provides strong practical emphasis and up-to-date coverage of recent concepts in the area of retail management. It includes many examples based on a range of retail venues and cases are included to consolidate learning. Information covered includes: Internet retailing; interactive television shopping; personalized shopping databases; the impact of globalization on retailing; and considers factors such as retailing as entertainment, retail theatre and other evolving customized retail formats.
- Sales Rank: #7233972 in Books
- Brand: Brand: Mcgraw-Hill College
- Published on: 1996-10
- Original language: English
- Number of items: 1
- Dimensions: 9.75" h x 7.75" w x 1.25" l,
- Binding: Hardcover
- 688 pages
- Used Book in Good Condition
Most helpful customer reviews
6 of 6 people found the following review helpful.
An excellent basic introduction with good advice.
By Bill Anderson
I bought my copy at a small store in Cairo, Egypt and devoured it.
The layout is appealing but a bit too appealing for my taste - a little too liberal with the color in areas that do nothing to enhance the sound advice within.
I've read many books on retailing and even owned a couple businesses myself. This book is better than most and I especially appreciated the explanation on location for your retail business. These authors explain why one type of location will work for a certain class of business, but not for another class - I've not found many writers that explain this differentiation, but it is of especial importance.
I rated this book four stars, but 4-1/2 would be more fair. The book is a good introduction but is skewed a little too sharply towards chain stores and franchises. Still, no serious entrepreneur should be without this book in their library!
I also greatly appreciated the lessons learned advice.
Retail Management is as useful in Alexandria, Egypt as in Alexandria, Virginia!
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