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Essentials of Marketing, by Joseph P. Cannon, William D. Perreault Jr., E. Jerome McCarthy
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This edition of "Essentials of Marketing" has been critically revised, updated, and rewritten to reflect new concepts, new examples, and recent 'best practices'. This edition extends the strategy planning approach, integrating concepts tightly with the marketing strategy planning model.
- Sales Rank: #2949970 in Books
- Brand: Brand: McGraw Hill Higher Education
- Published on: 2009-11-01
- Original language: English
- Number of items: 1
- Dimensions: 10.79" h x .87" w x 8.46" l,
- Binding: Paperback
- 608 pages
- Used Book in Good Condition
About the Author
Perreault, Jr., William D Currently Kenan Professor at the University of North Carolina Kenan-Flagler Business School.
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