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Microeconomics and Behavior, by Robert H. Frank
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Robert Frank's "Microeconomics and Behavior" covers the essential topics of microeconomics while exploring the relationship between economics analysis and human behavior. The book's clear narrative appeals to students, and its numerous examples help students develop economic intuition. This book introduces modern topics not often found in intermediate textbooks. Its focus throughout is to develop a student's capacity to 'think like an economist'.
- Sales Rank: #860850 in Books
- Brand: Brand: McGraw Hill Higher Education
- Published on: 2009-11-01
- Format: Letterboxed
- Original language: English
- Number of items: 1
- Dimensions: 11.06" h x .79" w x 8.70" l, 2.65 pounds
- Binding: Paperback
- 672 pages
- Used Book in Good Condition
About the Author
Robert H. Frank is the Henrietta Johnson Louis Professor of Management and Professor of Economics at the Johnson Graduate School of Management at Cornell University, where he also teaches principles of microeconomics in the College of Arts and Sciences. His "Economic View" column appears monthly in The New York Times. After receiving his B.S. from Georgia Tech, he taught math and science for two years as a Peace Corps volunteer in rural Nepal.
Most helpful customer reviews
5 of 6 people found the following review helpful.
Great book to understand economic intuition -- FREE study guide too!
By ENU
First, I should say that if your class requires you to buy Frank's 8th edition of Microeconomics and Behavior, BUY THIS BOOK -- and by that I mean this international edition. It is page-by-page the same, and if you don't mind a glossy cardstock cover in lieu of a sturdy cardboard one, it'll save you a ton of money.
Now, onto the book itself. Some reviewers have commented on how there is a lack of mathematical material in this book. That's true, but it goes without saying that this book is titled Microeconomics and BEHAVIOR. The intention of this book isn't to delve deep into mathematical economic theory, but rather to help you think like an economist, aiding your understanding of the behaviors of consumers and suppliers that drive economic models. And given that focus of the book, it succeeds by presenting information clearly, understandably, and in an interesting manner. The chapters themselves only require an understanding of algebra, but there are also chapter appendices that offer calculus-based analyses on each of the chapter's main concepts as well.
My intermediate microeconomics professor was Dr. James Halteman, the one who wrote the study guide for this textbook. He told our class a story of a former student of his who went on to law school and regretted not taking this book with him. I would affirm that this book is definitely a keeper.
Lastly, the reviewer tombachmann@hotmail.com commented on how the study guide was a waste of money. I would agree to the extent that while the chapter summaries are a good way to cram for tests if you don't have time to read the whole chapter, the review questions are oftentimes confusing and/or poorly worded. But the good news is that you can access the entire study guide online (and legally) for free at [SEE COMMENT BELOW] The online resources even offer a bonus chapter and additional multiple choice questions that you can take for practice. I hope this helps!
4 of 5 people found the following review helpful.
Not helpful by itself
By Frequent Buyer
A teacher at my school uses this book in an introductory microeconomics class. As another reviewer noted, the author claims to teach thinking like an economist. However, the examples he draws on, and the interpretations he offers as fact, are a big distraction from the content of the book. It's as if he needs to prove the value of economics by demonstrating that nature thinks economically. Anyone with a liberal arts education knows this to be wishful thinking of the discipline of economics. The biases that creep in are also annoying. An introductory textbook should focus on teaching the content objectively rather than on proselytizing for the author's narrow-minded and personal view of why the world is the way it is.
The author also does a poor job labeling his graphs, which can make for very confusing reading. The graphs are not standardized within the same chapters, or even on the same page, which means a lot of mental shifting about what a particular graph is trying to convey. What he does label are rather useless abstract abbreviations that may show the relationships between various curves, but that don't convey much meaningful information.
I thought that economics was simply hard to understand, until I started reading "Principles of Economics" by Taylor and Weerapana alongside Frank. Taylor and Weerapana do an outstanding job structuring the material and giving crystal clear explanations of all the concepts I've needed. Their illustrations and graphs are models of clarity and each chapter builds logically on what came before. It's more expensive than the softcover version of Frank, but for me the switch has meant the difference between exasperation and understanding. Their book also covers macroeconomics, which was an added bonus and might help defray costs if you're taking both classes. If your professor insists on using Frank's book, do yourself a favor and get a second book to help you understand. Economics can be fun and enlightening, but not the way Frank teaches it.
0 of 3 people found the following review helpful.
Textbook
By Lauren
I bought this because I needed it for a class I was taking that semester! Promptly arrived and in great shape! I would suggest buying textbooks from Amazon all of the time! Saves money!
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