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Microeconomics and Behavior, by Robert H. Frank
PDF Download Microeconomics and Behavior, by Robert H. Frank
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This textbook focuses on the relationship between microeconomic theory, human behaviour, and economic analysis tools. It combines the teaching of intuition with the development of technical analysis. There is a non-technical section outlining the application of marginal utility to consumer choice. For this edition, all appendices have been moved to the end of the book, making optional topic coverage available without disrupting the flow of the core material.
- Sales Rank: #2778180 in Books
- Published on: 1996-08
- Original language: English
- Number of items: 1
- Dimensions: 9.50" h x 7.75" w x 1.25" l,
- Binding: Hardcover
- 744 pages
Most helpful customer reviews
17 of 17 people found the following review helpful.
Better than average
By Edward Mariyani-Squire
In response to the previous reviews: It is true that this text does fit neatly between the "mathematical" (read: hard) and the "wordy" (read: easy) alternatives texts available on the market today. It is also true that it is disappointing (and annoying) to see the mathematical appendices shipped off to a website (which readers then have to print out for themselves!).
However, a virtually unique virtue of this text that has not been mentioned so far is the supplementary chapters, "The Economics of Information and Choice Under Uncertainty", "Explaining Tastes: The Importance of Altruism and Other Nonegoistic Bheavior", "Cognitive Limitations and Consumer Behavior" (very good), and "Government". These chapters really distinguish the book. They are intellectually (and I mean that it the broad sense) stimulating and challenging. Thus, for the student who is genuinely interested in UNDERSTANDING (as opposed to memorising) the basis of neo-classical theory, it a must.
In my opinion there are a few annoying omissions (e.g., Pigovian taxes/subsidies with respect to externalities, and bilateral monopolies in labour markets), but then again, others would no doubt object to the inclusion of these topics.
Overall, the text is very well written, user-friendly and, more importantly, intellectually stimulating thanks largely to the supplementary chapters. I just hope they're not shipped off to some website too.
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